SEO Specialist

Company: Somer Design
Location: Remote
This is a long term contractor role starting 9am-12noon with plans to increase
Websites:

• Somer Design
• Care Connect Marketing

About us
Somer Design is a UK-based brand and digital marketing agency supporting business owners and consultants across various industries, with a dedicated brand focused on the care sector. Our mission is to help clients establish brand authority and become the ‘go-to’ experts in their communities. We achieve this through strategic digital marketing, with SEO at the core, supported by content strategy, email marketing, and social media management.

We are looking for an SEO Specialist to manage our two company websites and our clients’ SEO campaigns. You will be responsible for developing and implementing effective strategies that drive traffic, improve rankings, and increase conversions through organic search.

Who You Are

✅ Proactive & Curious – You seek out opportunities for improvement, research solutions, and don’t wait for instructions.
✅ Organised & Confident – You bring your own systems, processes, and SOPs to ensure smooth execution of SEO strategies.
✅ Communicative – You keep stakeholders informed about project progress and SEO insights.
✅ Experienced & Committed – You have at least 5+ years of hands-on SEO experience and take pride in delivering results.

Key Responsibilities1. SEO Strategy & Implementation

• Conduct in-depth keyword research and develop SEO-driven content strategies.
• Implement on-page SEO techniques (meta tags, internal linking, structured data).
• Develop off-page SEO strategies, including link-building and outreach.
• Identify and resolve technical SEO issues (indexing, crawl errors, site speed).
• Conduct regular SEO audits and implement recommendations.

2. Local SEO & Google Business Profile Optimisation

• Optimise Google Business Profiles for better local search visibility.
• Manage local citations and directory listings.
• Implement local SEO strategies to improve rankings in specific service areas.

3. Website Performance & UX for SEO

• Ensure SEO best practices are followed in website design and development.
• Work with developers to improve site speed, mobile usability, and core web vitals.
• Advise on user-friendly site architecture and navigation.

4. Competitor Research & SEO Monitoring

• Analyse competitor SEO strategies and identify growth opportunities.
• Monitor rankings, traffic, and engagement using analytics tools.
• Regularly track and report on SEO performance, providing insights and recommendations.

5. Content Optimisation & Collaboration

• Provide SEO-focused content briefs to writers and content creators.
• Optimise blog posts, landing pages, and website copy for organic search.
• Work with marketing teams to align content with SEO goals.

6. (Bonus) PPC & Facebook Ads Management

(Not required, but a strong advantage!)

• Set up and manage Google Ads campaigns.
• Create and optimise Facebook Ads for lead generation.
• Monitor ad performance, adjust budgets, and improve conversion rates.

Preferred expert knowledge of:

✔ Google Analytics & Tag Manager
✔ Google Search Console
✔ SEMRush, Moz, or Ahrefs
✔ WordPress (Yoast SEO, RankMath)
✔ Google Business Profile & BrightLocal
✔ Technical SEO (Core Web Vitals, Schema Markup)
✔ Website audits & competitor analysis
✔ (Bonus) Google Ads & Facebook Ads

Why Join Us?

• Work on exciting projects in a growing agency.
• Play a key role in shaping SEO strategies.
• Remote & flexible working hours (20 hours/week).
• Opportunity to expand your role as we grow.

If you’re a results-driven SEO specialist who thrives in a dynamic environment, we’d love to hear from you!

Job Types: Part-time, Freelance

Pay: £15.00-£20.00 per hour

Benefits:

• Work from home

Schedule:

• Monday to Friday

Experience:

• SEO: 5 years (required)

Work Location: Remote

Application deadline: 15/03/2025
Reference ID: SEO Specialist
Expected start date: 28/04/2025